Opening Act | April 11 | 4:30 p.m. – 7:30 p.m.

Wood Floor of the Year Awards

The NWFA Wood Floor of the Year (WFOY) awards were developed to encourage and recognize innovative craftsmanship and design in wood flooring installations. The winners of the 2017 Wood Floor of the Year contest will be announced during the Opening Act.

Matt Beaudreau

A millennial himself, Matt has the background and training to be a powerful communicator for bringing generations together. During this keynote session, Matt will highlight the strengths, values, and communication styles each generation brings to the workplace and share ready-to-use actions that drive fast results.

Urban Electra

Let the party begin! Immediately following the keynote presentation by Matt Beaudreau, Urban Electra will kick off Expo with a one-of-a-kind string performance. Come hungry and leave happy – appetizers and drinks will be provided. Each attendee will receive one drink voucher during badge pick-up. 

Trade Show Happy Hour | April 12 | 4:30 p.m. – 5:30 p.m.

Grab a drink and network on the trade show floor.

Distributor and Manufacturer Reception | April 12 | 5:30 p.m. – 6:30 p.m.

This exclusive, invitation-only networking event is a great opportunity for manufacturers and distributors to build relationships and grow their network within the wood flooring industry. This event will take place at the Phoenix Convention Center.

Main Event and Finale | April 13 | 4:00 p.m. – 7:00 p.m.

Matt Beaudreau

Join keynote speaker, Matt Beaudreau, as he shares his insights about how our attendees work collaboratively across generations to improve and advance our industry.

Cedric King

US Army Master Sgt. Cedric King joined the military in 1995 and graduated from the US Army Ranger School. In 2012, Cedric was severely wounded during his third deployment. Since his injury, Cedric has continued to live life to its fullest, competing in marathons and climbing mountains.

Cedric received his specially adapted smart home from the Gary Sinise Foundation this February and will join us at Expo to share his inspiring story and introduce Gary Sinise and the Lt. Dan Band.

Gary Sinise and the Lt. Dan Band

Honor. Gratitude. Rock & Roll. Join Gary Sinise and the Lt. Dan Band to Rock On! and end Expo with a bang! As both a supporter of and contributor to the Gary Sinise Foundation, NWFA is honored to have Gary Sinise and the Lt. Dan Band perform at Expo. 

Hardwood Forest Foundation Golf Tournament | April 14 | 7:00 a.m. – 2:00 p.m.

All proceeds from this golf tournament benefit the Hardwood Forest Foundation and the Truth About Trees educational program. The cost ranges from $175-$250 and includes transportation to and from the Kierland Golf Course and a box lunch. Club rental is available at an additional cost. For more information, contact the Hardwood Forest Foundation by email at info@hardwoodforest.org or by phone at 901.507.0312.