Keynote

John Shepard of Carpet One Floor & Home in Panama City, FL, won a Harley-Davidson motorcycle! The giveaway tied into the 2012 keynote speaker: Ken Schmidt, former director of communications at Harley-Davidson Motor Company.

Schmidt shared his expertise on brand-building, corporate positioning and customer relations with the wood flooring industry on Wednesday, April 11. He played a pivotal role in the famous turnaround of Harley-Davidson from the brink of bankruptcy, and is now a professional consultant and motivational speaker. Schmidt shared his insight on how businesses of any size and scope can, like Harley-Davidson, create meaningful differentiation from competitors; maintain veteran customer relationships while innovatively pursuing new ones; improve sales through customer referrals; attract and retain employees; and revitalize corporate culture.

Thank you to the keynote sponsors, 3M, Clarke American Sanders, and DuraSeal.

>> Check out this short video in which Ken Schmidt talks about how his unique business perspective worked at Harley-Davidson:

>> And check out this short video in which Ken Schmidt previews what he's going to talk about specifically for the NWFA Expo: