American OEM/ Hearthwood Floors

  • Booth: 1601

American OEM has been crafting beautiful, responsible and enduring hardwood floors in TN since 2014. The company is founded by Don Finkell to continue a 70 year legacy of producing engineered wood flooring in America. Since inception, American OEM has been a domestic alternative to foreign sources of private label programs, and has been the first to mainstream American made engineered wood flooring in an eight-foot board length and a new hybrid waterproof wood, Raintree.


Engineered hardwood made in the USA for four generations

The next generation of flooring for American OEM is the exciting launch of Raintree - beautifully waterproofed wood. Raintree is an engineered wood hybrid that passes a 24 hour soak test, allowing it compete with widely popular waterproof flooring that has previously been available only in printed visuals.  Raintree preserves the authenticity and beauty of natural hardwood, while using NINJA technology to improve indentation resistance, dimensional stability, and making it waterproof.  The wood layer is reinforced by a rigid and 100% waterproof NINJA H2O Core and is sealed against moisture by the waterproof and scratch resistant coating, NINJA PET Guard.  

The result is a beautiful, yet practical solution for those with busy households but do n’t want to sacrifice style or the value of real hardwood. Raintree is an industry disrupter that offers tangible advancements of hardwood performance in wet conditions. Visit booth 1601 or raintreefloors.com for more information.

Brands: HEARTHWOOD honors a 70+ family legacy, honoring the past while offering fresh design/marketing that speaks to the next generation.


 Products

  • Raintree - Beautifully Waterproofed Wood
    American OEM was founded in 2014 by wood industry veteran, Don Finkell. The company specializes in long and wide engineered wood flooring, and has manufacturing plants in the United States and Paraguay....

  • American OEM has been crafting beautiful, responsible and enduring hardwood floors in Tennessee since 2014.  Industry leader, Don Finkell, founded the company to continue a 70 year legacy of producing engineered wood flooring in America at a time when most production was moving overseas.  Since inception, American OEM has been a domestic alternative to foreign sources of private label programs, and has been the first to mainstream American made engineered wood flooring in an eight-foot board length.  

     

    The next generation of flooring for American OEM is the exciting launch of Raintree - beautifully waterproofed wood. Raintree is an engineered wood hybrid that passes a 24 hour soak test, allowing it compete with widely popular waterproof flooring that has previously been available in printed visuals.  Raintree preserves the authenticity and beauty of natural hardwood, while using NINJA technology to improve indentation resistance, dimensional stability, and making it waterproof.  The wood layer is reinforced by a rigid and 100% waterproof NINJA H2O Core and is sealed against moisture by the waterproof and scratch resistant coating, NINJA PET Guard.  

    The result is a beautiful, yet practical solution for those with busy households but don’t want to sacrifice style or the value of real hardwood. Raintree is an industry disrupter that offers tangible advancements of hardwood performance in wet conditions.  “When I first stood on a large installation of Raintree, it looked every bit a beautiful hardwood floor. But knowing it was also waterproof - I felt the future of wood flooring shift under my feet,” Don Finkell. 

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