Name: Katie Ford
Phone: 1 (706) 618-1860
FOR IMMEDIATE RELEASE:
ANDERSON TUFTEX UNLEASHES NEW COLLECTIONS IN 2019
Dalton, Ga. (March 26, 2019) -- After completing a successful first year as a brand, Anderson Tuftex is excited to bring new products to its customers and consumers. For 2019, the brand will be showcasing five collections: Classics, Reverie, Artistry, Wonderment and Unleashed.
Each collection is curated to create different design aesthetics and offer consumers glimpses into how they might mix and match different hardwoods and carpets in their home to reflect their own personal style.
“We are big on making sure we have the right options, not necessarily all the options,” said A/T’s Director of Brand Strategy, Katie Ford.
From the hardwood perspective, the brand is most excited about the woods featured in the Wonderment and Unleashed collections. The Wonderment collection includes two new 2019 introductions: Metallics and Ombre.
Metallics 8” white oak planks show a hint of shimmer and slight differences in hue depending on the light and angle of viewing, while the Ombre line uses a four-pass process of texture, stain, highlight and lowlights to create a full gradient of color washes across each plank.
Kensington and Buckingham are the two hardwoods that have been curated with beautiful, pet-friendly carpets made from STAINMASTER® PetProtect® carpet. Crafted from white oak harvested in the Appalachian Mountains and manufactured in South Carolina, Kensington and Buckingham are premium sawn face white oak floors designed to timelessly add refinement to any home. Though these hardwoods are not inherently pet-friendly, they are highly durable and feature an aluminum oxide finish that minimizes scratching.
“We recognized that we were missing from the pet-loving world, and there’s a great opportunity to put our stamp on that industry,” said Carrie Edwards Isaac, Vice President of Marketing and Consumer Strategy at Shaw Industries. “It’s about not having to sacrifice great design, quality and beauty for something that is pet-oriented and high performing.”
For more information about Anderson Tuftex or to see 2019’s new collections, visit andersontuftex.com or follow the brand on social media: Facebook, Instagram, LinkedIn, Twitter and Pinterest.
About Anderson Tuftex and Shaw Industries
Anderson Tuftex is a division of Shaw Industries Group, Inc. which offers a diverse portfolio of carpet, resilient, hardwood, tile & stone, and laminate flooring products, synthetic turf and other specialty items for residential and commercial markets worldwide via its brands Anderson Tuftex, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. The company employs more than 20,000 associates with offices; R&D,
manufacturing, warehousing and distribution locations; product showrooms; and/or salespeople throughout the U.S., as well as Australia, Belgium, Brazil, Canada, Chile,
China, France, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information about Shaw Industries, visit http://shawinc.com.