Cleveland,  OH 
United States
  • Booth: 500

Consumers expect their flooring to withstand the rigors of daily life and maintain a beautiful finish, while flooring manufacturers continuously seek efficient and cost-effective solutions. Regardless of the substrate, Sherwin-Williams has a full line of UV products that reclaim easily and meet or exceed key specifications for wear, scratch resistance, chemical resistance, and flexibility – allowing flooring manufacturers to have more confidence in delivering products that are built to last.

High-quality flooring coatings are only the beginning. Regardless of the size of your manufacturing facility producing natural or engineered wood, LVT, sheet vinyl or cork flooring, Sherwin-Williams provides the finishes, service, and expertise to help you deliver exceptional results. You can upgrade to Sherwin-Williams products seamlessly with our dedicated transition team, and access local support with more than 75 industrial coatings blending facilities located across North America. When it comes to floor coatings designed for beauty and engineered to stand the test of time, you can count on Sherwin-Williams to have you covered every step of the way.

Stop by booth #500 and see a durability demo of the new MarGaurd® Clear Topcoat!

 Press Releases

  • The Sherwin-Williams Company Industrial Wood Coatings division is pleased to announce the launch of its Ultra Cure® MarGuard™ Clear Topcoat, a high performance, UV-cure clear coat, which provides excellent durability and resistance to chemicals, stains, scratches, scuffs and abrasion for flooring. Available for coating wood, sheet vinyl and luxury vinyl tile flooring materials, it combines industry leading toughness with excellent clarity and smoothness.
    The Ultra-Cure MarGuard Clear Topcoat bolsters Sherwin-Williams’ full line of UV coatings for flooring that reclaim easily, as well as custom products for unique applications. These include a range of durable primers, fillers, sealers and topcoats, all of which provide exceptional performance and a beautiful final appearance. 

    “Sherwin-Williams understands flooring manufacturers must maintain a balance between meeting customers’ needs for aesthetically pleasing and durable flooring while simultaneously overcoming operational challenges,” says Joe Kujawski, Global Marketing Director. “With the addition of Ultra-Cure MarGuard Clear Topcoat to our coatings line-up, we can help manufacturers identify an efficient and cost-effective solution that may not only boosts their bottom line, but can provide their customers with the beauty and strength they expect.”   

    In addition to the debut of Ultra-Cure MarGuard Clear Topcoat, Sherwin-Williams, through its Global Color & Design Center (GCDC) in Greensboro, NC, will reveal its flooring color trends forecast, which includes the introduction of three distinct color palettes: Volume Drivers, Designer Choice and Exotic Customization. 

    Flooring Trends Color Palettes:
    Volume Drivers
    A fundamental palette featuring the most popular browns and grays, this collection highlights the ever-popular and essential finishes ideal for developing a foundational color offering while simultaneously generating volume. 
    Designer Choice
    Up-and-coming deeper and more dimensional hues and finishes infuse this palette with a designer flare that supplements a basic finish offering for flooring manufacturers. 

    Exotic Customization
    Intended to inspire a proprietary finish that is exclusive to your brand, these boutique finishes are a great starting point from which you can work with our GCDC color design professionals to build your own one-of-a-kind palette. 
    “From essential browns and grays that remain trusted standbys to more intricate designer finishes and hues, the flooring color trends we’re seeing meet the wide range of consumer demands,” said Lauren West, Global Color and Design Manager for Sherwin-Williams Industrial Wood Coatings. 

    The color and design experts at the GCDC evaluate color palettes to ensure comprehensive color offerings, provide hands-on finish training and color styling, offer solutions to save steps in the finishing process, and help customers gain a better understanding of the critical role finish plays in product design. 

    “We are dedicated to uncovering trends and consumer preferences, as well as new application techniques,” said West. “For flooring manufacturers, we recognize the vital role color plays in developing and elevating robust palette options for customers. Through our forecast and other services offered at the GCDC, we make it easier for them to go to market with the right finishes, customized to fit the dual need of both beauty and durability.”

    Sherwin-Williams UltraCure MarGuard Clear Topcoat and its flooring color trends forecast will be featured at the NWFA Expo taking place in Fort Worth, TX, on May 1-3, 2019. Attendees are encouraged to visit Booth 500 to learn more. Additional information about UltraCure MarGuard Clear Topcoat can be accessed by visiting  


  • ULTRA-CURE® MarGuard™
    High-performance, UV-cure clear topcoat...

  • This high-performance, UV-cure clearcoat provides advanced durability and resistance to chemicals, stains, scratches, scuffs, and abrasion. Featuring exceptional toughness combined with excellent clarity and smoothness, the MarGuard™ Topcoat is available for wood, sheet vinyl, and luxury vinyl tile (LVT).
  • ULTRA-CURE® TaberGuard™
    Clear Abrasion Sealer...

  • The improved wear resistance and advanced technology of the TaberGuard Sealer provides uncompromising performance and system durability. This product features excellent build, flexibility, hardness, and deep cure properties, as well as the ability to deliver a smooth surface with exceptional clarity
  • ULTRA-CURE® TaberMax™
    Clear Sealer...

  • For the ultimate protection against wear-through, TaberMax Clear Sealer employs a combination of advanced abrasion-resistant resins with nanoparticle reinforcement to deliver premium performance. TaberMax Sealer with the MarGuard Topcoat provides efficient and long-lasting durability for the most demanding environments.
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