FOR IMMEDIATE RELEASE:
Dalton, Ga. (January 2, 2020) -- As Anderson Tuftex prepared to enter its third year as an established brand, a new design theme emerged for 2020: ARTIFACT. Among found treasures, favorite pieces and curated keepsakes, the team found inspiration and incorporated it into the brand’s already expert craftsmanship and timeless design.
Three collections will be featured in 2020: YIN, KINDRED and TERRA. Each collection was once again curated to create different design aesthetics and offer consumers ideas on how they might mix and match different hardwoods and carpets in the home to create their corner of the world.
“Our designers this year were inspired by different artifacts and natural wonders of the world,” said A/T’s Director of Brand Strategy, Katie Ford. “From the Great Wall of China to talking knots in Peru and the Parícutin Volcano in Mexico, they really invested time into research to make sure the products we launched this year captured the essence of each location or artifact.”
A couple of the collections include new carpet styles featuring STAINMASTER® PetProtect® carpet continuing last year’s goal of providing consumers with more well-designed pet-friendly options. Three new hardwoods will also be introduced focusing on the latest color palette trends the Anderson Tuftex design team has seen in the market.
“We’re so excited for everyone to see the new 2020 introductions,” said Carrie Edwards Isaac, Vice President of Marketing and Consumer Strategy at Shaw Industries. “Anderson Tuftex continues to think about our customers and consumers first and foremost, and we feel like these new products reflect that.”
Anderson Tuftex will exhibit at Shaw 2020 winter markets and will participate at TISE in Las Vegas, Nev. along with Domotex USA in Atlanta, Ga.
For more information about Anderson Tuftex or to see the new 2020 collections, visit andersontuftex.com or follow the brand on social media: Facebook, Instagram, LinkedIn, Twitter and Pinterest.
About Anderson Tuftex and Shaw Industries
Anderson Tuftex is a division of Shaw Industries Group, Inc. which offers a diverse portfolio of carpet, resilient, hardwood, tile & stone, and laminate flooring products, synthetic turf and other specialty items for residential and commercial markets worldwide via its brands Anderson Tuftex, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. The company employs more than 20,000 associates with offices; R&D, manufacturing, warehousing and distribution locations; product showrooms; and/or salespeople throughout the U.S., as well as Australia, Belgium, Brazil, Canada, Chile, China, France, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information about Shaw Industries, visit http://shawinc.com.