Saint-Georges, January 5, 2020 – Mirage, the hardwood flooring brand renowned for quality, is pleased to announce the launch of a new flooring collection featuring highly textured floors with matte finishes and rich, natural woods. Introducing the DreamVille Collection.
Named after some of small-town America’s dreamiest towns, the collection is offered in a muted brushed Oak and an engraved Maple with variations in colour and texture for a distinctive look. The seven new colours are now available with DuraMatt® X, a highly resistant matte finish that enhances the wood’s natural appearance by bringing out the grain and character marks.
With the superior properties required to earn the Mirage seal of quality, DuraMatt® X is a more matte and longer-lasting finish that stands up to stains and scratches. In fact, it is 20 times more resistant to wear than a conventional oiled finish.
“Aspen, Florence, Key Largo, Morro Bay, Hermosa, Hilo, and Capitola are new colours that are very much on-trend: floors that look natural and have lots of character, neutral tones with wide planks, and a matte finish. The DreamVille Collection is unique on the market. It evokes towns where you can go to relax and recharge, and carries the Mirage seal of quality so valued by our customers,” says Brad Williams, Vice President of Marketing at Mirage brand manufacturer Boa-Franc.
The DreamVille Collection comes in Engineered and TruBalance technology on Oak or Maple in 5", 6-1/2", and 7-3/4" widths with DuraMatt® X finish, and is available only in the following U.S. states: Washington, Oregon, Montana, Idaho, Wyoming, California, Nevada, Utah, Colorado, Arizona, New Mexico, Texas, Oklahoma, Tennessee, Alabama, Georgia, South Carolina, North Carolina, and Florida.
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
For more information, contact:
Marketing Communications Manager – Boa-Franc/Mirage
Phone: 418-227-1182, ext. 2304