AHF Products

Mountville,  PA 
United States
http://www.ahfproducts.com
  • Booth: 1002

AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Hartco, Robbins, HomerWood, LM Flooring, Capella and TMBR.

We Create Beauty That Lasts For Generations.

AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Hartco, Robbins, HomerWood, LM Flooring, Capella and TMBR.

Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,250 dedicated team members.

Brands: Our hardwood flooring brands include Bruce, Hartco, Robbins, HomerWood, LM Flooring, Capella and TMBR.


 Videos

Bruce Hydropel Waterproof Hardwood Flooring
Why Wood_ Hardwood Flooring by AHF Products (1)

 Press Releases

  • FOR IMMEDIATE RELEASE

    Bruce®, the Best-Known Name in Hardwood, Introduces a New Generation of U.S. Made Engineered and Solid Wood Floor Products

    Five New Collections Offer Innovation, American-Made Quality & Beautiful Design

    MOUNTVILLE, PA – AHF Products, the leading wood flooring manufacturer, introduces new engineered and solid hardwood flooring collections from Bruce® American Honor, Next Frontier, Early Canterbury and Blacksmith’s Forge engineered floors, and the newly refreshed Natural Choice solid hardwood. These new collections are made in the U.S.A., featuring the well-known precision craftsmanship and premium materials.

    Bruce, with a proud legacy of Authentic American craftsmanship since 1884, is one of the most recognizable and most respected names in hardwood, with the power to drive sales at the specialty retailer as well as home centers. Bruce also is the preferred brand for the trade professional, providing best-in-class hardwood flooring material, construction, technologies and support.

    The Bruce offerings are forging new ground with the Next Frontier collection, updating a traditional favorite with wider width planks, matte finish and 10 new, on-trend colors. Made from 100% real North American hickory, one of the toughest and hardest American wood species, these floors feature a classic hand-scraped texture which gives depth to the wood. The floors feature the most scratch and stain-resistant coating offered in Bruce products, for enhanced performance. They can be nailed, floated or glued down.

    Early Canterbury engineered floors feature five designs in hard maple. Maple is the most popular visual alternative to grainy white oak and hickory looks. Each plank’s rustic character is meticulously hand-preserved to create a very rich look, and feature 6 ½” wide x 48” random lengths for a beautifully modern, custom look that is easy to maintain. These floors will look newer longer, thanks to the Bruce Nano coating with advanced aluminum oxide finish that protects against scratches and stains from daily abuse.

    Blacksmith’s Forge offers five dramatic colors in American Yellow Birch. Its unique staining creates a reclaimed, worn look that is totally unique in the market. This innovative, yet ultimately classic floor dares to be different, with a novel, linear texturing process that brings real depth to the wood. The collection features an oiled, matte surface with the durable aluminum oxide finish for the ultimate in scratch resistance.

    American Honor sets a new standard in engineered hardwood. It offers 3/8” x 6.5” wide planks, low gloss and today’s hottest looks at a competitive price. Ten earthy colors include muted browns, greys and natural tones in American Red Oak, rich with real wood character. A light, brushed texture enhances the natural character of the wood and the smooth matte finish offers built-in scratch-resistant performance. The floors can be floated or installed with glue or nails.

    Bruce also is refreshing its popular Natural Choice solid hardwood line. “Everyone loves the impact and home value a solid product provides in their space,” said Brian Parker, Director, Product Management, AHF Products. “This 5/16”, low-profile product makes remodeling with real solid wood easier, and has a terrific price point. It’s a great value, and the true square edge gives a custom, site-finished look.”

    Natural Choice is 5/16”x 2 ¼” solid sawn white oak, and uses 50% less raw material than traditional ¾” solid hardwood products, providing some unique advantages; unlike ¾” solid floors, this can be glued-down directly to concrete floors and it does not dramatically increase the overall height of a finished floor. Twenty new products in red and white oak have been refreshed with an oiled, matte finish and soft-brushed texture. The floor’s tough urethane finish with aluminum oxide resists everyday traffic and wear, soil, stains and spills and has a 25-year residential finish warranty. Natural Choice is made exclusively in Beverly, West Virginia with hardy Appalachian Wood, a naturally sustainable resource.

    “At the end of the day, hardwood is what most of us really want in our homes, and is a natural and sustainable choice for flooring. Wood delivers warmth, visually and to the touch, providing beauty and comfort to a wide variety of spaces,” said Parker. “People want something real, that’s responsible, authentic and long-lasting,” said Parker. “Real wood is the real deal.”

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    About AHF Products

    AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Hartco, LM Flooring, Robbins, HomerWood and Capella. Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,250 dedicated team members. www.AHFProducts.com

    Media Contact:

    Michele Zelman, 718-859-6766, Michele.Zelman@AHFProducts.com

  •                                                                     Image result for hartco hardwood logo

    FOR IMMEDIATE RELEASE

    Hartco Hardwood Reborn; Launches to Independent Retail with New Products, Refreshed Designs

    AHF Products is bringing back the venerable Hartco® brand as it transitions away from the Armstrong® name. Hartco will be exclusive to independent flooring retailers and will feature a broad, refreshed portfolio and brand new designs and collections.

    The Hartco launch represents a powerful branding story, since AHF Products is the largest producer of wood flooring in the world, and represents other top hardwood brands, including Bruce®, LM Flooring, Homerwood® and Robbins®. The Hartco name will be in the market this spring and merchandising is being rolled out to transition from existing Armstrong hardwood display modules and inventories.

    “It’s already been a homerun because we’ve stacked the brand with the right, on-trend products,” said Brian Carson, President & CEO, AHF Products. AHF has launched refreshes to several of the existing products now under the Hartco line including the popular collections Prime Harvest and American Scrape. And because of the capabilities brought to AHF with the LM Flooring acquisition, the company will be launching new sliced face product in Q2 2020.

    This is good news for customers, said Carson. “We are delivering more choices across the spectrum—from premium hardwood floors to more affordable, high-quality floors to help those pinched by higher costs. We will continue to innovate products that are relevant to the market and in character with the brand. It means a deeper, far more targeted portfolio than before, stronger sales and merchandising support,” said Carson.

    With the new Hartco brand launch, the company is presenting a completely refreshed portfolio, updating popular core collections, and launching new lines at competitive prices with a Good-Better-Best architecture to help retailers grow sales. The quality and breadth of the Hartco portfolio makes it a valuable alternative for retailers to other leading brands. More than 90 new choices across six collections are set for launch in 2020, including selections in red and white oak, ash, maple and hickory with refreshed designs in line with today’s décor aesthetics and colors.

    In addition to new looks, the brand’s domestically produced engineered hardwood will be manufactured with the new Densitek™ core. It comes complete with a water-resistant story, delivers increased performance and faster installation than traditional plywood.

    New products include:

    • American Scrape® Hardwood: The popular line provides the highly-desired look of hand-scraped floors, and has been updated with a softer, finer scrape, designed for lasting beauty. This stunning hardwood collection is inspired by the diversity of the American landscape, where every board is one-of-a-kind and features authentic American visuals in both solid and engineered hardwood. Made in the USA, these floors use domestically sourced lumber, a naturally sustainable resource.
    • Prime Harvest Elite: Prime Harvest® is known for sophisticated and versatile hardwoods. Brand new to the collection is a beautiful, sawn wood visual with an amazing straight grain pattern that lends itself to design. With a thick veneer, smooth traditional finish and a gorgeous selection of colors, these floors complement traditional, contemporary and urban décor styles. In addition to new colors, crossover colors to the current Prime Harvest product assortment also are available. With a range of colors, Prime Harvest® can easily coordinate with furniture, wall colors and other décor elements. Whether solid or engineered, these premium grade American hardwoods are crafted to the highest quality standards.

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    • Coming to retail this summer is a newly enhanced TimberBrushed™ hardwood collection: The line has been reimagined to offer an array of visuals and price points into distinct Silver, Gold and Platinum collections. The Silver level is offered at a strong price point, in a 1.2mm European white oak with an oiled finished look, UV Performance in a low-gloss, matte finish. TimberBrushed Gold offers the line’s top selling seven colors, in wide and long boards, and eight brand new colors with reactive stains are being added for a striking, individualized style statement. At the premium level, TimberBrushed Platinum is a 3mm European white oak, featuring extra wide planks – 9/16” x 9” engineered – in 84” fixed random lengths, featuring unique reactive and fuming effects. In one technique, the hardwood is textured by gently removing the soft portion of the wood to expose the grain and bring enhanced definition to each plank and add color effects with dimension. Another fumed effect creates an eye- catching visual that appears dark and dramatic on the wood.

    The new Hartco® website, www.hartco.com, showcases the muted colors and glosses, staining and layering

    techniques used to create Hartco’s striking visuals. The redesigned site is a clear expression of AHF Products’ commitment to inspiration and education for all Hartco customers. “Ultimately the goal is to aid the customer, and increase sales and profitability for us and our retail partners,” said Carson.

    Since 1946, Hartco has been among the top flooring brands, and originally had a reputation among commercial designers for design freedom. Hartco became well known for its fresh approach to parquet, and built a following among commercial designers with leading design and a powerful array of choices and patterns. A spirit of creativity exists today in Hartco across an array of wood species, grains, patterns, colors, finishes and details. From classic to contemporary designs, the new Hartco line will offer a wide range of colors, textures and surface treatments creating beautiful spaces that last for generations.

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    About AHF Products

    AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Hartco, LM Flooring, Robbins, HomerWood and Capella. Headquartered in Mountville, Pennsylvania with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,250 dedicated team members. www.AHFProducts.com

    Media Contact: Michele Zelman, 718-859-6766, Michele.Zelman@AHFProducts.com


 Products

  • Hartco® American Scrape® Hardwood
    The popular line provides the highly-desired look of hand-scraped floors, and has been updated with a softer, finer scrape, designed for lasting beauty....

  • The popular line provides the highly-desired look of hand-scraped floors, and has been updated with a softer, finer scrape, designed for lasting beauty. This stunning hardwood collection is inspired by the diversity of the American landscape, where every board is one-of-a-kind and features authentic American visuals in both solid and engineered hardwood. Made in the USA, these floors use domestically sourced lumber, a naturally sustainable resource.
  • Hartco® Prime Harvest Elite
    Prime Harvest® is known for sophisticated and versatile hardwoods. Brand new to the collection is a beautiful, sawn wood visual with an amazing straight grain pattern that lends itself to design....

  • Prime Harvest® is known for sophisticated and versatile hardwoods. Brand new to the collection is a beautiful, sawn wood visual with an amazing straight grain pattern that lends itself to design. With a thick veneer, smooth traditional finish and a gorgeous selection of colors, these floors complement traditional, contemporary and urban décor styles. In addition to new colors, crossover colors to the current Prime Harvest product assortment also are available. With a range of colors, Prime Harvest® can easily coordinate with furniture, wall colors and other décor elements. Whether solid or engineered, these premium grade American hardwoods are crafted to the highest quality standards.
  • Bruce® Natural Choice
    Twenty new products in red and white oak have been refreshed with an oiled, matte finish and soft-brushed texture....

  • Natural Choice is 5/16”x 2 ¼” solid sawn white oak, and uses 50% less raw material than traditional ¾” solid hardwood products, providing some unique advantages; unlike ¾” solid floors, this can be glued-down directly to concrete floors and it does not dramatically increase the overall height of a finished floor. Twenty new products in red and white oak have been refreshed with an oiled, matte finish and soft-brushed texture. The floor’s tough urethane finish with aluminum oxide resists everyday traffic and wear, soil, stains and spills and has a 25-year residential finish warranty. Natural Choice is made exclusively in Beverly, West Virginia with hardy Appalachian Wood, a naturally sustainable resource. 
  • Bruce® Dundee
    Made from select and premium grade Appalachian Oak, the beautiful colors of this classic Bruce floor accentuate the natural grain pattern and character of oak....

  • Made from select and premium grade Appalachian Oak, the beautiful colors of this classic Bruce floor accentuate the natural grain pattern and character of oak. It features Dura-Luster® Plus coating, a multi-layer finish and highest level of protection.
  • Bruce® Hydropel
    Bruce® Hydropel, waterproof, 100% hardwood floor...

  • Hydropel is an engineered hardwood infused with proprietary technology to resist water for up to 36 hours so that it can be installed anywhere, in any room of the home. This addresses areas where there are spills and splashes, such as kitchens, bathrooms, basements, mud rooms and entryways. It is real hardwood from top to bottom – and that’s what consumers truly want in their homes. Hydropel construction is denser and more water resistant than typical plywood or high density fiberboard cores and helps protect against everyday spills, wet moping or even pet accidents from absorbing into the wood or leaking between planks into the subfloor.