Boa-Franc (Mirage Floors)

Saint-Georges,  QC 
Canada
http://www.miragefloors.com

• Booth: 614

Mirage’s new products for 2020 present wood at its best!

Mirage prefinished hardwood floors, manufactured by Boa-Franc in Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

Click here and check out our latest video on the DuraMatt finish: the look of oiled hardwood floors reinvented by MIrage ! 

Brands: Mirage Hardwood Floors

 Videos

 Press Releases

• The Escape Collection from Mirage: A perfect getaway from the everyday (Apr 17, 2020)

  Saint-Georges, January 5, 2020 – Mirage, the hardwood flooring brand renowned for quality, is pleased to announce the launch of a new collection of distinctive floors featuring brushed and engraved surfaces: the Escape Collection.

  These new floors have a textured surface, giving them a natural and distinctive look that masks nicks and other signs of wear and tear.

  The shades in this new collection are neutral earthy tones ranging from pale brown to golden, adding warmth to any space. Laguna, Carmel, Cold Springs, New Haven, Providence, Destin, Stillwater, and Mystic Island all have character marks and pronounced color variations, for natural‑looking wood that harkens back to simpler times.

   “All too often when choosing a floor covering, young families and pet owners end up sacrificing design and appearance for durability,” says Brad Williams, VP of Sales and Marketing at Boa-Franc, makers of the Mirage brand. “Thanks to the unique textures in Mirage’s Escape Collection, we’re now better able to offer those clients flooring that meets their specific needs and is also right on trend; wood that looks as natural as possible and meets Mirage’s high standards for quality.”

  The Escape Collection is available in Red Oak and Maple in Classic (3-1/4" for the Maple and 4-1/4" for the Red Oak) and Engineered (5") technologies with a Cashmere^®* finish. The Escape Collection is available everywhere in Canada and in some U.S. territories. Details on the Mirage Floors website starting February 2020.

  *Cashmere is a registered trademark used under license.

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  About Mirage

  Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

  For more information, contact:
  Anne-Marie Quirion
  Marketing Communications Manager – Boa-Franc/Mirage
  Phone: 418-227-1182, ext. 2304

• Mirage’s new DreamVille Collection: Inspired by the hidden gems of small-town America! (Apr 17, 2020)

  Saint-Georges, January 5, 2020 – Mirage, the hardwood flooring brand renowned for quality, is pleased to announce the launch of a new flooring collection featuring highly textured floors with matte finishes and rich, natural woods. Introducing the DreamVille Collection.

  Named after some of small-town America’s dreamiest towns, the collection is offered in a muted brushed Oak and an engraved Maple with variations in colour and texture for a distinctive look. The seven new colours are now available with DuraMatt^® X, a highly resistant matte finish that enhances the wood’s natural appearance by bringing out the grain and character marks.

  With the superior properties required to earn the Mirage seal of quality, DuraMatt^® X is a more matte and longer-lasting finish that stands up to stains and scratches. In fact, it is 20 times more resistant to wear than a conventional oiled finish.

  “Aspen, Florence, Key Largo, Morro Bay, Hermosa, Hilo, and Capitola are new colours that are very much on-trend: floors that look natural and have lots of character, neutral tones with wide planks, and a matte finish. The DreamVille Collection is unique on the market. It evokes towns where you can go to relax and recharge, and carries the Mirage seal of quality so valued by our customers,” says Brad Williams, Vice President of Marketing at Mirage brand manufacturer Boa-Franc.

  The DreamVille Collection comes in Engineered and TruBalance technology on Oak or Maple in 5", 6-1/2", and 7-3/4" widths with DuraMatt^® X finish, and is available only in the following U.S. states: Washington, Oregon, Montana, Idaho, Wyoming, California, Nevada, Utah, Colorado, Arizona, New Mexico, Texas, Oklahoma, Tennessee, Alabama, Georgia, South Carolina, North Carolina, and Florida.

  –30–

  About Mirage

  Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

  For more information, contact:
  Anne-Marie Quirion
  Marketing Communications Manager – Boa-Franc/Mirage
  Phone: 418-227-1182, ext. 2304

 Products