May 2-4, 2023 – Wisconsin Center - Milwaukee, WI



2023 Booth Sales: All booth reservations will be submitted through the interactive online application system. NWFA will accept booth applications until all space is sold.


Booth Package Includes:

  • Booth size 10'x10'
  • One identification sign
  • 8’ High back wall drape and 3’ high sidewalls
  • Drape color to be announced
  • Two black plastic contour chairs
  • Aisle carpet only (flooring required, but not included in booth package
  • Expo website and mobile app marketing opportunities: the online interactive system includes a welcome message, company contact information, three products with graphics and company product/service
  • Eleven dedicated trade show hours
  • Opportunity to provide a 30-minute product demonstrations on show floor in one of two Exhibitor Demonstration Theaters
  • Sponsorship opportunities that include branding, events, signage and digital options
  • Pre-Expo attendee and exhibitor mailing list three weeks prior to Expo Post-Expo attendee and exhibitor mailing three weeks post Expo
  • One complimentary exhibitor staff badge per 10x10 booth and one $25 staff badge per 10x10 booth is included
    • If additional exhibit staff badges are required after the allotment you can purchase extra exhibit staff badges for $150 each
    • Exhibit staff are invited to attend all networking events and education sessions.
  • Exhibitor Rules & Regulations

*NWFA membership is required to receive NWFA member booth rate.



# of Booths

NWFA Members


1 10x10 Booth

$3,075 per 10x10

$4,075 per 10x10

2 - 5 Booths

$2,875 per 10x10

$3,875 per 10x10

6+ Booths

$2,300 per 10x10

$3,300 per 10x10

 Premium Corner

$175* per corner
*Additional fee 

$175* per corner
*Additional fee 

Not an NWFA member? Click here to view the benefits of becoming an NWFA member and take advantage of a $575 savings on your first 10x10 booth and an additional $1,000 on each additional 10x10 purchased.


Co-exhibitors: $500 for company name (NWFA Members) in the EXPO mobile app and Expo Guide. The cost for a Non-NWFA Member is $1,000 to co-exhibit. No comp staff registrations with co-exhibitor booth reservation. Please contact for direct link to the co-exhibitor application.


Additional exhibitor cost: Booth furnishings, material handling/shipping, electric, internet, cleaning, special labor needs and flooring whether it be hardwood/engineered or carpet/padding.




Payment: To guarantee exhibit space 50% is due at the time of booth application submission and after October 23, 2022, 100% payment will be required. Credit card payment is preferred and if you need to pay by check or wire, please email


Cancellations: All cancellations must be in writing. NWFA reserves the right to consider an Exhibitor’s downsizing of Exhibit Space as a cancellation of original space and purchase of new Exhibit Space. Accordingly, the Exhibitor may be required to move to a new location after requesting downsized space. Cancellations received on or before October 23, 2022, will receive 50% refund of the booth total. On or after October 23, 2022, there is no refund.


Call NWFA at 800.422.4556 or email Penny Key, Meeting & Trade Show Director at