Wood Flooring Expo 2023: Conference Schedule

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40 Sessions

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Tue, May 02
Wed, May 03
Thu, May 04
Fri, May 05

Tuesday, May 02, 7:00 AM - 8:00 PM

Registration Open

Tuesday, May 02, 8:00 AM - 9:30 AM

Certified Professionals Annual Update Meeting

NWFA Certified Professionals are invited to learn what’s new with the NWFA’s certification programs. Come learn about current stats, new directives, audit results, program updates, volunteer opportunities, and more. Participants will take part in an open-forum discussion to provide insights that will help determine the future direction of the program....

Speaker(s)

Symposium Speakers

Brett Miller

Vice President of Technical Standards, Training & Certification

NWFA

Symposium Speakers

Kjell Nymark

Certification and Training Manager

NWFA

Tracks:

Pre-Expo Symposium

Tuesday, May 02, 8:00 AM - 8:00 PM

Exhibit Set-Up

Tuesday, May 02, 9:45 AM - 3:00 PM

Pre-Expo Symposium: Stump the Wood Doctor, with Dr. Eugene Wengert

Eugene Wengert is the President of the Wood Doctor’s Rx LLC at WOODWEB, in Bishop, GA, and Professor Emeritus at the University of Wisconsin-Madison. Wengert is the author of eight practical books and has published 500+ articles relating to the wood products industry. As a former professor and extension specialist... ...read more...

Speaker(s)

Symposium Speakers

Dr. Eugene Wengert

Tracks:

Pre-Expo Symposium

Tuesday, May 02, 1:30 PM - 3:30 PM

Protecting and Assuring the Successful Continuation of Your Business

Learn strategies for succession planning and wealth preservation, and how to transition your business on your terms. Topics will include why successful businesses fail, coordinating succession plans with estate plans, addressing active vs. inactive children, liquidity issues, valuation methodologies, the types of buy-sell agreements, insurance funding mistakes, and federal estate/gift... ...read more...

Speaker(s)

Speaker

Leon B. Resnick

Partner

Resnick Associates/Resnick Succession Group

Speaker

Terrance K. Resnick

Partner

Resnick Associates/Resnick Succession Group

Tracks:

Add-On Event

Tuesday, May 02, 3:30 PM - 4:15 PM

New Member Reception

Tracks:

Networking Event

Tuesday, May 02, 4:30 PM - 5:45 PM

Kick Start Session

Join the NWFA at our Kick Start Opening Session for an industry update, NWFA Wood Floor of the Year Award highlights, and more....

Tracks:

Networking Event

Tuesday, May 02, 6:00 PM - 7:30 PM

Road Rally Party

Join us for an off-site party at the legendary Harley-Davidson Museum. Transportation will be provided to the museum where you will enjoy appetizers, drinks, and full access to the museum. While at the museum, you will find motorcycles and artifacts that tell the story of the motor company’s rich history, and... ...read more...

Tracks:

Networking Event

Wednesday, May 03, 7:30 AM - 9:30 AM

Morning Coffee

Wednesday, May 03, 7:30 AM - 6:00 PM

Registration Open

Wednesday, May 03, 8:00 AM - 9:00 AM

Bulletproof Your Business: How to Survive and Thrive in Any Economy

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Color Theory in Design and Repairs

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Storytelling in Improve Sales

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Wood Species

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Wednesday, May 03, 8:00 AM - 6:00 PM

ICRI Concrete Slab Moisture Testing (CSMT) Program

Stand out from the crowd and gain fundamental education or full certification as a concrete slab moisture testing technician through ICRI’s Concrete Slab Moisture Testing (CSMT) Program. In addition to improving your understanding of what slab moisture tests actually measure and what the test results mean, certified individuals provide a... ...read more...

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Add-On Event

Wednesday, May 03, 9:15 AM - 10:15 AM

“Selling on Refinishability - The Refinishable Wear Layer Program”

Speaker(s)

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5/16” Topnail Flooring Install

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Building Science of Floor Systems

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Understanding Your Working Genius

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Wednesday, May 03, 10:30 AM - 5:00 PM

Trade Show Open

Wednesday, May 03, 4:00 PM - 5:00 PM

Pub Crawl Happy Hour

Grab a drink and network with hardwood floor industry peers on the trade show floor....

Tracks:

Networking Event

Wednesday, May 03, 5:00 PM - 6:00 PM

Distributor & Manufacturer Reception

Build new business relationships to expand your product reach. Network with manufacturers and distributors at the Wisconsin Center. All distributors and manufacturers are welcome....

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Networking Event

Wednesday, May 03, 6:00 PM - 7:00 PM

Emerging Leaders Reception

Join us at the 6th annual Emerging Leaders Reception at the Hilton Milwaukee Hotel. Attendees 40 and under are welcome....

Tracks:

Networking Event

Thursday, May 04, 7:30 AM - 9:30 AM

Morning Coffee

Thursday, May 04, 7:30 AM - 3:00 PM

Registration Open

Thursday, May 04, 8:00 AM - 9:00 AM

Color & Design Trends

Speaker(s)

Tracks:

Maximizing NWFA Membership

Speaker(s)

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Reclaimed Wood Expectations

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The Art of Marquetry

Speaker(s)

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Thursday, May 04, 8:00 AM - 9:30 AM

Women’s Industry Network Breakfast

The NWFA Women’s Industry Network was formed to unite women throughout the wood flooring supply chain, providing opportunities to network, support, and learn from one another. Join us for our annual WIN Breakfast, where we will discuss issues facing women in our male-dominated industry, and establish goals for the WIN... ...read more...

Speaker(s)

Speaker

Renee Martin

Vice President of Business Development & Corporate Training

Dale Carnegie & Associates

Tracks:

Networking Event

Thursday, May 04, 8:00 AM - 6:00 PM

ICRI Concrete Slab Moisture Testing (CSMT) Program

Tracks:

Add-On Event

Thursday, May 04, 9:15 AM - 10:15 AM

Acclimation & Jobsite Issues

Speaker(s)

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Generational Selling – Understanding Gen Z/Millennials/Gen X/Boomers

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How to Leverage NWFA University

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Using Dyes & Waxes

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Thursday, May 04, 10:00 AM - 2:00 PM

Student Event

Thursday, May 04, 10:30 AM - 3:00 PM

Trade Show Open

Thursday, May 04, 3:15 PM - 4:45 PM

WoodFest Party

Join us at the WoodFest Party as we celebrate another successful NWFA Expo. We’ll gather to pay tribute to Milwaukee’s strong German heritage with entertainment, appetizers, and beverages representing the best of Milwaukee....