May 2-4, 2023 – Wisconsin Center - Milwaukee, WI


 

Tuesday, May 02, 7:00 AM - 8:00 PM

Registration Open

  • Room: Main Lobby

Tuesday, May 02, 7:30 AM - 10:00 AM

Symposium Morning Coffee & Check-in

  • Room: 101-103 Pre-Function Area
Tracks:

Tuesday, May 02, 8:00 AM - 9:30 AM

Certified Professionals Annual Update Meeting

  • Room: 102DE - 1st Floor
NWFA Certified Professionals are invited to learn what’s new with the NWFA’s certification programs. Come learn about current stats, new directives, audit results, program updates, volunteer opportunities, and more. Participants will take part in an open-forum discussion to provide insights that will help determine the future direction of the program....
Speaker(s)
Symposium Speakers
Brett Miller
Vice President of Technical Standards & Training
NWFA
Symposium Speakers
Kjell Nymark
Certification and Training Manager
NWFA
Tracks:

Tuesday, May 02, 8:00 AM - 8:00 PM

Exhibit Set-Up

  • Room: Exhibit Hall

Tuesday, May 02, 9:45 AM - 3:00 PM

Pre-Expo Symposium: Stump the Wood Doctor, with Dr. Eugene Wengert

  • Room: 102DE - 1st Floor
Eugene Wengert is the President of the Wood Doctor’s Rx LLC at WOODWEB, in Bishop, GA, and Professor Emeritus at the University of Wisconsin-Madison. Wengert is the author of eight practical books and has published 500+ articles relating to the wood products industry. As a former professor and extension specialist... ...read more...
Speaker(s)
Symposium Speakers
Dr.  Eugene Wengert
Tracks:

Tuesday, May 02, 1:30 PM - 3:30 PM

Protecting and Assuring the Successful Continuation of Your Business

  • Room: 101DE - 1st Floor
Learn strategies for succession planning and wealth preservation, and how to transition your business on your terms. Topics will include why successful businesses fail, coordinating succession plans with estate plans, addressing active vs. inactive children, liquidity issues, valuation methodologies, the types of buy-sell agreements, insurance funding mistakes, and federal estate/gift... ...read more...
Speaker(s)
Speaker
Leon B. Resnick
Partner
Resnick Consulting Group
Speaker
Terrance K. Resnick
Partner
Resnick Consulting Group
Tracks:

Tuesday, May 02, 3:30 PM - 4:15 PM

New Member Reception

  • Room: Ballroom B
Tracks:

Tuesday, May 02, 4:30 PM - 5:45 PM

Kick Start Session

  • Room: Ballroom C
Join the NWFA at our Kick Start Opening Session for an industry update, NWFA Wood Floor of the Year Award highlights, and more.    Sponsored by Middle Tennessee Lumber....
Speaker(s)
Speaker
Craig Dupra
President/Owner
Installers Warehouse/Past Chairman NWFA
Speaker
Dana Lee Cole
Executive Director
Hardwood Federation
Speaker
Julie Russell
Director of Marketing & Communications
Glitsa
Speaker
Michael Martin
President & CEO
NWFA
Tracks:

Tuesday, May 02, 6:00 PM - 9:00 PM

Road Rally Party

  • Room: Harley Davidson Museum
Join us for an off-site party at the legendary Harley-Davidson Museum. Transportation will be provided to the museum where you will enjoy appetizers and drinks from 6:00 p.m. - 7:30 p.m., with access to the gift shop until 8:00 p.m., and the museum until 9:00 p.m.  While at the museum, you will... ...read more...
Tracks:

Wednesday, May 03, 7:30 AM - 9:30 AM

Morning Coffee

  • Room: 101-103 Pre-Function Area

Wednesday, May 03, 7:30 AM - 6:00 PM

Registration Open

  • Room: Main Lobby

Wednesday, May 03, 8:00 AM - 9:00 AM

Color Theory in Design and Repairs

  • Room: 101ABC
Speaker(s)
Tracks:

Storytelling to Improve Sales

  • Room: 102DE - 1st Floor
Speaker(s)
Tracks:
Handout(s)

Wood Species

  • Room: 102AB - 1st Floor
Speaker(s)
Tracks:
Handout(s)

Wednesday, May 03, 8:00 AM - 6:00 PM

ICRI Concrete Slab Moisture Testing (CSMT) Program

  • Room: 203C - 2nd Floor
Stand out from the crowd and gain fundamental education or full certification as a concrete slab moisture testing technician through ICRI’s Concrete Slab Moisture Testing (CSMT) Program. In addition to improving your understanding of what slab moisture tests actually measure and what the test results mean, certified individuals provide a... ...read more...
Tracks:

Wednesday, May 03, 9:15 AM - 10:15 AM

5/16” Topnail Flooring Install

  • Room: 101ABC - 1st Floor
Speaker(s)
Tracks:

Building Science of Floor Systems

  • Room: 102AB - 1st Floor
Speaker(s)
Tracks:
Handout(s)

Understanding Your Working Genius

  • Room: 102C - 1st Floor
Speaker(s)
Tracks:

Wednesday, May 03, 10:30 AM - 5:00 PM

Trade Show Open

  • Room: Exhibit Hall

Wednesday, May 03, 10:45 AM - 11:15 AM

Demo Theater #1 - Application with LED Oils

  • Room: Exhibit Hall Left Side
Presented by Avedis Duvenjian, CEO of Archetypal. Sponsored by Basic Coatings, Bona, and Bostik, Inc....
Tracks:

Wednesday, May 03, 11:20 AM - 11:50 AM

Demo Theater #2 - Pallmann

  • Room: Exhibit Hall Right Side
Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Wednesday, May 03, 11:55 AM - 12:25 PM

Demo Theater #1 - Bostik (Sponsor)

  • Room: Exhibit Hall Left Side
Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...

Wednesday, May 03, 12:30 PM - 1:00 PM

Demo Theater #2 - Absco Platinum 2K Wood Floor Finish/Canlak Coatings

  • Room: Exhibit Hall Right Side
Presented by Larry Alfieri – Sales Manager, Distribution and Mark Dittmer – Sales Manager, Distribution Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Wednesday, May 03, 1:05 PM - 1:35 PM

Demo Theater #1 - Bona Quantum Flow

  • Room: Exhibit Hall Left Side
Presenters: Wayne Highlander, Mark Raymond  Check out the newest innovation in hardwood flooring adhesives!  Bona QUANTUM® FLOW is the perfect complement to the existing Bona QUANTUM® lineup.  It is a new, easily pourable formula designed with the hardwood flooring contractor in mind. With this new product, you can pour and spread... ...read more...
Tracks:

Wednesday, May 03, 1:40 PM - 2:10 PM

Demo Theater #2 - New Reactive and Express Stain Systems/Berger-Seidle

  • Room: Exhibit Hall Right Side
A new pink blocking reactive solution + next-generation system for rapid wood floor coloration and completion explained and demonstrated.      Presented by:  Damian Bush (Technical/Sales Manager Western US & Canada) + Ralph Beregsasi (International Technical Advisory Director)   Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Wednesday, May 03, 2:15 PM - 2:45 PM

Demo Theater #1 - Basic Coatings (Sponsor)

  • Room: Exhibit Hall Left Side
Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Wednesday, May 03, 2:50 PM - 3:20 PM

Demo Theater #2 - Introducing: Swiffer PowerMop Wood

  • Room: Exhibit Hall Right Side
Presented by Niki Parsons, Senior Scientist. Sponsored by Basic Coatings, Bona, and Bostik, Inc....
Tracks:

Wednesday, May 03, 3:25 PM - 3:55 PM

Demo Theater #1 - Beno Gundlach

  • Room: Exhibit Hall Left Side
Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Wednesday, May 03, 4:00 PM - 5:00 PM

Pub Crawl Happy Hour

  • Room: Exhibit Hall
Grab a drink and network with hardwood floor industry peers on the trade show floor....
Tracks:

Wednesday, May 03, 5:00 PM - 6:00 PM

Distributor & Manufacturer Reception

  • Room: 3rd Floor Pre-Function (Outside Hall D)
Build new business relationships to expand your product reach. Network with manufacturers and distributors at the Wisconsin Center. All distributors and manufacturers are welcome.  Sponsored by National Wood Flooring Association and North American Association of Floor Covering Distributors....
Tracks:

Wednesday, May 03, 6:00 PM - 7:00 PM

Emerging Leaders Reception

  • Room: Hilton - Regency Ballroom
Join us at the 6th annual Emerging Leaders Reception at the Hilton Milwaukee Hotel. Attendees 40 and under are welcome. Sponsored by Q.E.P. and Lauzon Hardwood Floors....
Tracks:

Thursday, May 04, 7:30 AM - 9:30 AM

Morning Coffee

  • Room: 101-103 Pre-Function Area

Thursday, May 04, 7:30 AM - 3:00 PM

Registration Open

  • Room: Main Lobby

Thursday, May 04, 8:00 AM - 9:00 AM

Color & Design Trends

  • Room: 102DE - 1st Floor
Speaker(s)
Tracks:
Handout(s)

Maximizing NWFA Membership

  • Room: 102C - 1st Floor
Speaker(s)
Tracks:
Handout(s)

Reclaimed Wood Expectations

  • Room: 102AB - 1st Floor
Speaker(s)
Tracks:
Handout(s)

The Art of Marquetry

  • Room: 101ABC - 1st Floor
Speaker(s)
Tracks:

Thursday, May 04, 8:00 AM - 9:30 AM

Women’s Industry Network Breakfast

  • Room: Ballroom B
The NWFA Women’s Industry Network was formed to unite women throughout the wood flooring supply chain, providing opportunities to network, support, and learn from one another. Join us for our annual WIN Breakfast, where we will discuss issues facing women in our male-dominated industry, and establish goals for the WIN... ...read more...
Speaker(s)
Speaker
Renee Martin
Vice President of Business Development & Corporate Training
Dale Carnegie & Associates
Tracks:

Thursday, May 04, 8:00 AM - 6:00 PM

ICRI Concrete Slab Moisture Testing (CSMT) Program

  • Room: 203C - 2nd Floor
Stand out from the crowd and gain fundamental education or full certification as a concrete slab moisture testing technician through ICRI’s Concrete Slab Moisture Testing (CSMT) Program. In addition to improving your understanding of what slab moisture tests actually measure and what the test results mean, certified individuals provide a... ...read more...
Tracks:

Thursday, May 04, 9:15 AM - 10:15 AM

Acclimation & Jobsite Issues

  • Room: 102AB - 1st Floor
Speaker(s)
Tracks:

How to Leverage NWFA University

  • Room: 102C - 1st Floor
Speaker(s)
Tracks:
Handout(s)

Using Dyes & Waxes

  • Room: 101ABC - 1st Floor
Speaker(s)
Tracks:

Thursday, May 04, 10:00 AM - 2:00 PM

Student Event

  • Room: Ballroom C
Private event for local area students. Sponsored by Integrity Floors LLC, PALLMANN, and Q.E.P.   For more information on this event, please email Stephanie Owen, Vice President, Education, at stephanie.owen@nwfa.org....

Thursday, May 04, 10:30 AM - 3:00 PM

Trade Show Open

  • Room: Exhibit Hall

Thursday, May 04, 10:45 AM - 11:15 AM

Demo Theater #1 - Bona Red Out and Bona Diamond Sanding Plates

  • Room: Exhibit Hall Left Side
Presenters: Michael Dittmer, Charles Jernigan Meeting today’s customer demands is a real challenge.  From changing the appearance of a particular species (red oak to white oak, anyone?) or sanding and finishing stubborn prefinished floors, Bona has solutions for you.  Come have a look at Bona Red Out™ and see the pink... ...read more...
Tracks:

Thursday, May 04, 11:20 AM - 11:50 AM

Demo Theater #2 - Regional Instructors

  • Room: Exhibit Hall Right Side
Simple Upgrades for a Standard Prefinished Floor. Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Thursday, May 04, 11:55 AM - 12:25 PM

Demo Theater #1 - Regional Instructors

  • Room: Exhibit Hall Left Side
Simple Upgrades for a Standard Prefinished Floor. Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Thursday, May 04, 12:30 PM - 1:00 PM

Demo Theater #2 - Regional Instructors

  • Room: Exhibit Hall Right Side
Simple Upgrades for a Standard Prefinished Floor. Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Thursday, May 04, 1:05 PM - 1:35 PM

Demo Theater #1 - Regional Instructors

  • Room: Exhibit Hall Left Side
Simple Upgrades for a Standard Prefinished Floor. Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Thursday, May 04, 1:40 PM - 2:10 PM

Demo Theater #2 - Regional Instructors

  • Room: Exhibit Hall Right Side
Simple Upgrades for a Standard Prefinished Floor. Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Thursday, May 04, 2:15 PM - 2:45 PM

Demo Theater #1 - Regional Instructors

  • Room: Exhibit Hall Left Side
Simple Upgrades for a Standard Prefinished Floor. Sponsored by Basic Coatings, Bona, and Bostik, Inc. ...
Tracks:

Thursday, May 04, 3:15 PM - 4:45 PM

WoodFest Party

  • Room: Ballroom B
Join us at the WoodFest Party as we celebrate another successful NWFA Expo. We’ll gather to pay tribute to Milwaukee’s strong German heritage with entertainment, appetizers, and beverages representing the best of Milwaukee....
Tracks:

Thursday, May 04, 4:15 PM - 9:00 PM

Exhibit Tear-Down

  • Room: Exhibit Hall

Friday, May 05, 8:00 AM - 12:00 PM

Exhibit Tear-Down

  • Room: Exhibit Hall