The new name, Corus, is derived from the words “core” and “chorus.” “Core” suggests strength, which relates to the company’s tools and fasteners. But “core” also comes from the Latin word for heart. Kastner stated, “We are people who work with heart. The word ‘chorus’ adds the idea of harmony and voices in unison. This expresses how we work together with our manufacturing partners, with each other, and most importantly, with you, our customers.”
Besides the new name, Corus is shifting to a bold new look for its tools and fasteners. Kastner added, “Working closely with our customers is the best part of our job, and we look forward to forging ahead by their side under our new name."