WE Cork Inc.

Exeter, NH
United States
http://www.wecork.com

Booth: 1303

We're passionate about cork because it’s good for people and the planet.

WE Cork offers high quality cork flooring and underlayment.

WE Cork Inc. represents the 5th generation in cork products, incorporating the latest technological advances to offer the highest quality cork flooring and underlayment in the market.

Visit us in booth #1303 where we'll be showcasing both our cork flooring and cork underlayment!

DOWNLOAD OUR NEW CORK FLOORING BROCHURE

REVIEW OUR CORK UNDERLAYMENT COMPARISON CHART

Material	Product	Composition	Description
	Soundless / Soundless+	Cork	Delivers sound control for buildings with a suspended ceiling under ceramic tile and stone, and non suspended ceilings under hardwood and laminate.
	Warm & Quiet / Warm & Quiet+	Cork	Offers thermal insulation and sound control for laminate and engineered wood floors.
	Crackless+	Cork & Rubber*	Provides superior stress crack isolation for ceramic tile and stone.
	Silently-LVT	Cork & Rubber	Adds resilience and comfort to LVT and Linoleum flooring.
	Silently+	Cork & Rubber*	Two-in-one product offering both sound control and a vapor barrier under floating floors.

Brands: Floating floors include planks & tiles. Glue-down floors include Classic tiles & Corkoleum rolls. Underlayment is for use with LVT, laminate, linoleum, ceramic tile, stone, hardwood & engineered wood.

Press Releases

WE Cork Legacy Continues with New President & Owner (Mar 08, 2023)

WE Cork Legacy Continues with New President & Owner

These are exciting times at WE Cork, and we have some fantastic news to share! This press release introduces our new President & Owner, provides the backstory of the continued family legacy, and offers a look into the future of the company.

The Family Legacy Continues

WE Cork is thrilled to announce today our new Owner & President, Mrs. Tina (Wicander) Crossland!

Previously the National Sales Manager for WE Cork, Tina (pictured above) has worked alongside her sister, Ann Wicander, since 2020. Prior to joining WE Cork, Mrs. Crossland excelled in her career of over two decades in the hospitality industry, representing brands such as Marriott and Hilton while achieving recognition for her leadership, sales and marketing success.

“My passion for cork, combined with my previous hospitality career, inspires me to lead the best cork company in North America.”

Tina (Wicander) Crossland

Mrs. Crossland shared, “My passion for cork, combined with my previous hospitality career, inspires me to lead the best cork company in North America. I want to thank my former colleagues and employers and especially my sister, Ann Wicander, for helping me to be ready for this new venture as President and Owner of WE Cork. Ann successfully led WE Cork for nearly 25 years. For those who know her, these are big shoes I am filling!”

The WE Cork Back Story

The January 2nd, 2023 purchase of WE Cork by Mrs. Crossland not only continues the WE Cork legacy, but also the five-generation legacy of the Wicander family in the cork industry since 1868. (For more Wicander and cork industry history watch the 2016 interview with Ann Wicander at Greenbuild in Los Angeles.)

WE Cork founder, Hjalmar “Lalle” Wicander, grew up in Sweden. There he entered his family’s business, got married, and started a family. When the 60s rolled around, he moved his young family to Switzerland to head the Swiss branch of the family business. In 1975, he made the pivotal decision to establish his own cork business, which he initially called “Wicander Enterprises.” Shortly after, he relocated his family from Switzerland to Exeter, New Hampshire, which became headquarters for his new company.

Ann Wicander

Lalle Wicander

“When our father, ‘Lalle’ Wicander, started WE Cork in 1975, he was the fourth generation in cork,” said Ann Wicander, former President of WE Cork from 1998 – 2022. “I was fortunate enough to work with him for over a decade before he passed in 2001. I built on his legacy for nearly 25 years, and now I am excited to see my sister, Tina, carry the mantle of WE Cork and our family tradition into the future.”

Looking to the Future of WE Cork

Reflecting on the future of the company, Mrs. Crossland painted her optimistic picture for WE Cork as she takes the helm: “2022 was a year of growth, and we project this to accelerate into 2023. In addition to developing new support staff, we’re also improving our technology, processes, and marketing. We are so excited to see our network of flooring dealers that display our products rapidly expand across the U.S., and we see ample dealer and distribution opportunities in other parts of North America as well. We continue to draw steady interest from architects and designers, as well as DIYers that are learning about the amazing properties of cork. We have a lot of work to do, but the picture’s looking good!”

Visit our our About Us page to learn about the WE Cork vision.

See WE Cork Vision

Products

Floating Cork Flooring

Our glue-less cork floating floors use a Uniclic locking mechanism on each edge of the planks to lock the planks together. Floating floors are easy to install, durable and will provide all of the natural benefits you expect from cork flooring!... More Info Less Info

Floating Cork Flooring

Order Samples here or contact a local store near you.

Avant Garde

Our Avant Garde Collection is available in 10 beautiful patterns sure to suit any décor.

Eco-Nomical Collection

Our Eco-Nomical Series is a premium glueless floating floor that is incredibly durable, absorbs sound, and is warm and comfortable under foot-yet affordably priced.

Serenity Collection

The Serenity Collection is a cork flooring with a high definition, 3-pass, digital print technology that reproduces the essence of wood or tile on a cork substrate.

Timeless Collection

Our Timeless Collection is a glueless floating floor system with traditional and unique shades and patterns to choose from.

Glue Down Cork Flooring

Our glue down cork flooring comes in a variety of patterns and finishes. Options include Classic tiles and Corkoleum, the water-resistant cork flooring in a roll! Excellent commercial applications include churches, libraries, schools and hotels.... More Info Less Info

Glue Down Cork Flooring

Order Samples here or contact a local store near you.

WECU Cork Underlayment

WECU ("we see you") is our economical and effective cork underlayment for sound control and stress crack protection under ceramic tile, marble and hardwood floors. We are proud of its flawless track record since its introduction in Florida in 1978.... More Info Less Info

WECU – WE Cork Underlayments

Read our new Choosing the Best Cork Underlayment blog article for help with selection!

Order an Underlayment Sample Kit in our new online store. Otherwise contact your local store or contact WE Cork for samples.

For sound control and stress crack protection under ceramic tile, marble and hardwood floors.

WECU (pronounced “we see you”) is our economical and effective cork underlayment. We are proud of its flawless track record since its introduction in Florida in 1978 where tens of millions of square feet of WECU cork underlayment have been installed. A special preservative has been incorporated into the cork and binder mixture making WECU impenetrable to moisture. The density this process creates provides both effective sound control as well as stress crack protection. It is by far the most reliable cork underlayment on the market.

WECU is the economic and effective solution for sound control and stress crack prevention under ceramic tiles and hardwood floors.

WECU Crackless+

Provides superior isolation of ceramic tile, marble and stone from existing and future stress cracks.

After its introduction in the fall of 2001, Crackless+ has been gaining increasing popularity due to the following attributes:

High Density Resilience derived from the combination of rubber and cork, Crackless+ offers protection from stress cracks created from settling of new construction or structural movement in existing buildings.

Ease of Installation is assured by Crackless+’s small and very portable roll size, and the use of typical tile setting materials. No mixing, no waiting, no mess – an installers delight.

Low Profile is guaranteed by Crackless+’s uniform 3/64″ thickness, which will give protection over just existing cracks or offer valuable insurance for the entire floor.

Economical due to the attributes mentioned above, and its low cost, Crackless + offers unparalleled protection with minimal investment of time and money.

WECU Silently-LVT

2mm Rubber and Cork underlayment for LVT and Linoleum floor covering.

Offers superior in room as well as floor to ceiling sound control with minimum thickness.
Thermal insulation from cold subfloors.
Resilience and comfort to LVT and Linoleum flooring.
100% recycled content.
Resistant to mold and mildew.

WECU Silently+

A two in one product, which offers both sound control as well as a vapor barrier under floating floors. Silently+ is a low profile, easy to install rubber cork product with superior and economical sound control. 2mm thickness.

WECU Soundless

Meets typical building codes for sound control for buildings with a suspended ceiling under ceramic tile, and non suspended ceilings under hardwood and laminate. 6mm/1/4″ thickness.

WECU Soundless+

Meets typical building codes for wood joist structures with or without suspended ceiling and provides superior sound control for concrete substrates with or without a suspended ceiling. 1/2″ thickness.

WECU Warm & Quiet (3mm)

Underlayment for laminate and engineered wood floors
Its closed cellular structure makes for an excellent answer for footsteps that cause loud resonance within the room and the cause of the highest complaints for laminate flooring. “It makes a fake floor sound real”

Unlike foam products that are on the market, this product will not compress and lose its efficacy over time.

Warm & Quiet also adds thermal insulation, taking the edge off on and below grade floors. Reduces energy costs in cold months.

Warm & Quiet has significant insulation value for transmission sound from the floor to the room below. It has a Delta IIC 25, which is tested in an Independent Lab and shows the improvement of Warm & Quiet on a 6” slab, non-suspended ceiling.

WECU Warm & Quiet+ (6mm)

Underlayment for laminate and engineered wood floors.

Warm & Quiet+ has all the above attributes plus:
Higher thermal insulation value, equals more energy savings.
Higher sound control rating for wood engineered and laminate floors.

WECU Warm & Quiet (1/2″)

Underlayment for laminate and engineered wood floors.

This 1/2″ version of Warm & Quiet has the highest thermal insulation value and sound control ratings of the three Warm & Quiet options.