May 2-4, 2023 – Wisconsin Center - Milwaukee, WI


Registration Now Open

When you register for the NWFA Expo 2023, you will receive an all-access package that includes all events and specials events.

What's Included:

  • Kick Start Session | May 2
  • Road Rally Party | May 2 | Harley Davidson Museum access, appetizers and one drink ticket
  • Expo Education Sessions | May 3-4 | 20+ hours of industry-focused content
  • Trade Show | May 3-4 | two days of products, services, and demonstrations
  • WoodFest Party | May 4 | appetizers and one drink ticket
  • Win attendee prizes valued at $500+
  • Expo T-Shirt and Attendee Bag

Online registration ends Monday, May 1st at 9 pm CT. On-site registration opens Tuesday, May 2nd at 7:00 am CT in the first-floor lobby of the Wisconsin Center. The Wisconsin Center is located at 400 W. Wisconsin Avenue, Milwaukee, WI 53203.


NWFA Member Rate

Early Registration
(Rates listed below are per person)

On-Site Registration

Wood Flooring Professional
(Contractor, Distributor, Inspector and Retailer)
$150 $200
Non-Exhibiting Manufacturer $300 $350
Media/Publisher, Trade Organization, Student,
and Architect/Designer
Call NWFA Membership Department for
registration details at (800) 422-4556
Non-Industry Spouse


Call NWFA Membership Department for
registration details at (800) 422-4556.


See NWFA Membership
information below.


Add-On Events

Add-On Events

Early Registration

On-Site Registration

Pre-Expo Symposium $225 $275
Protecting and Assuring the Successful
Continuation of Your Business
$99 $149
ICRI – CMST Program Cost Varies

Non NWFA Members

NWFA's membership is a company membership, not individual. To attend NWFA Expo as an NWFA member, please complete the online membership application and pay the $499 membership fee. Once it has processed, you will receive a promo code for one complimentary staff registration. By following these steps, you are ensured to receive the NWFA Expo member rate listed for your staff. Your NWFA membership will run through June 30, 2024. This offer applies only to new members and not membership renewals.


As an NWFA member, you'll have access to a variety of benefits and services to help you get involved and achieve success in your career in wood flooring. Some of these benefits include technical standards, hands-on and online training, networking opportunities, advocacy, and business savings valued at more than $4,000. Click here for more information on becoming a NWFA member.

Become a Member

Expo Registration Cancellation Policy

A 25% administrative fee will be deducted from each individual cancellation and must be submitted in writing via email to by April 4, 2023.

No refunds will be issued after April 4, 2023.

Expo Housing Cancellation Policy

Cancellations received after March 21, 2023 will be assessed a fee of $75 per room by NWFA. Cancellations made by web or by email at on or before the deadline will not be charged the cancellation fee. You must contact the hotel directly, within 72 hours prior to arrival, to avoid a full night's room and tax penalty in addition to the $75 NWFA cancellation fee. A one night deposit per room reservation will be charged by the hotel on or after April 7, 2023.


Early Registration Prize - Now Closed

Attention wood flooring contractors! Have you always wanted to attend the Lägler Fly & Sand trip to Germany? Have you been lucky enough to attend in the past and want to go again? Here’s your chance!


Entry period has now closed. Register to attend the NWFA's 2023 Wood Flooring Expo by Friday, March 17, 2023 at 5:00 p.m. CDT, and you will be entered into a drawing for a future all-expenses paid trip to Germany courtesy of NWFA Expo sponsor, Lägler.


The value of the trip is ~$5,000, and includes:

  • Round-trip flight from Chicago O’Hare* to Frankfurt (*travel to/from Chicago not included)
  • Four nights hotel accommodations
  • Two days of sight-seeing
  • Two days of training at Lägler’s Headquarters in Fraeuenzimmern
  • All transportation while in Germany
  • All meals (breakfast, lunch, dinner)

Register to attend Expo by Friday, March 17, 2023 for your chance to win!


Entry period has now closed.