April 16-18, 2024 – New Orleans Ernest N. Morial Convention Center - New Orleans, LA


 

Tuesday, April 16, 7:30 AM - 10:30 AM

Symposium Check-In

  • Room: Lobby 267-268
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Sponsored by: Floorcloud

Tuesday, April 16, 7:30 AM - 8:00 PM

Registration Open

  • Room: Hall G Lobby

Tuesday, April 16, 8:00 AM - 9:45 AM

Certified Professionals (CP) Annual Update Meeting

  • Room: 267-268
NWFA Certified Professionals are invited to learn what’s new with the NWFA’s certification programs. Come learn about current stats, new directives, audit results, program updates, volunteer opportunities, and more. Participants will take part in an open-forum discussion to provide insights that will help determine the future direction of the program....
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Sponsored by: Floorcloud

Tuesday, April 16, 8:00 AM - 8:00 PM

Trade Show Exhibitor Set-Up

  • Room: Exhibit Hall
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Tuesday, April 16, 10:00 AM - 3:00 PM

Pre-Expo Symposium: The Science of Atypical Wood Flooring

  • Room: 267-268
We all know that manufacturing wood flooring is a proprietary yet similar process, but there are products being introduced to our industry that do not fit the norm. Learn from a panel of industry experts about the unique properties of the atypical wood flooring products they represent, such as modified... ...read more...
Speaker(s)
Symposium Speakers
Brian Beakler
Principal/Owner
Beakler Consulting Services
Symposium Speakers
Charles Couch
President
Oregon Lumber
Symposium Speakers
Jeppe Olsen
Commercial, Head of Technical
Dinesen Floors A/S
Symposium Speakers
Joshua Kaswell
Managing Director
Kaswell Flooring Systems
Symposium Speakers
Matt Myers
Sr. Manager, Research and Development
AHF Products
Symposium Speakers
Michael Harde
Director of Technical Services
Carlisle Wide Plank Flooring
Education Speaker
Tim Colgan
Technical Director
Valinge, NA
Symposium Speakers
Tommy Sancic
Owner
Olde Wood Limited
Symposium Speakers
Travis Bjorkman
Principal Scientist
AHF Products
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Sponsored by: Floorcloud

Tuesday, April 16, 1:30 PM - 3:30 PM

Protecting and Assuring the Successful Continuation of Your Business

  • Room: 270
Learn about new tax laws that could have a direct impact on the overall wealth of business owners, as well as the sustainability of their companies.  Specific strategies will include the importance of coordinating business succession plans with estate plans, liquidity issues, valuation methodologies, buy-sell agreements, and insurance funding options... ...read more...
Speaker(s)
Speaker
Leon B. Resnick
Partner
Resnick Consulting Group
Speaker
Terrance K. Resnick
Partner
Resnick Consulting Group
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Tuesday, April 16, 3:15 PM - 4:15 PM

New Member Reception

  • Room: 252-254
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Tuesday, April 16, 4:30 PM - 5:45 PM

Big Easy Kickoff

  • Room: La Nouvelle Ballroom C
Join the NWFA for our lively Big Easy Kickoff Opening Session, where we'll provide you with an industry update, showcase the NWFA Wood Floor of the Year Awards, and more....
Speaker(s)
Speaker
Dana Lee Cole
Executive Director
Hardwood Federation
Speaker
Julie Russell
Director of Marketing & Communications
Glitsa - Lenmar, Gemini Industries
Speaker
Michael Martin
President & CEO
NWFA
Speaker
Steve Brattin
President/Owner
SVB Wood Floors

Tuesday, April 16, 6:00 PM - 7:30 PM

Jazz it Up Reception

  • Room: La Nouvelle Ballroom AB
Continue the celebration after the Big Easy Kickoff Opening Session at our Jazz It Up Reception. It's the perfect time to connect with fellow professionals, rekindle old friendships, and enjoy the lively atmosphere of New Orleans....
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Wednesday, April 17, 7:30 AM - 9:30 AM

Wake up and Smell the Coffee

  • Room: 270 Pre-function
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Wednesday, April 17, 7:30 AM - 6:00 PM

Registration Open

  • Room: Hall G Lobby

Wednesday, April 17, 8:00 AM - 9:00 AM

Managing Your Business Using Technology

  • Room: 265-266
Speaker(s)
Tracks:

Staving off Stagnation

  • Room: 267-268
Speaker(s)
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Utilizing Technology/New Tools

  • Room: 275-277
Speaker(s)
Tracks:
Sponsored by: SawStop, LLC

Wednesday, April 17, 9:15 AM - 10:15 AM

Expanding Your Business with Sports Floors

  • Room: 267-268
Speaker(s)
Tracks:

Measuring Subfloor Flatness

  • Room: 275-277
Speaker(s)
Tracks:
Sponsored by: Loba-Wakol, LLC

Wednesday, April 17, 10:30 AM - 5:00 PM

Trade Show Open | Concessions Open

  • Room: Exhibit Hall F&G
Tracks:

Wednesday, April 17, 10:45 AM - 11:15 AM

PALL-X 2-KOLORIT Stain & Sealer – Elevate your Stain Game!

  • Room: Demo Theater #1
Pallmann - PALL-X 2-KOLORIT Stain & Sealer – Elevate your Stain Game!   Presented by: RJ Symalla, Technical & Training Manager – PALLMANN and Michael Garbe, Application Engineer – PALLMANN ...
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Wednesday, April 17, 11:00 AM - 3:00 PM

NWFA Architect and Designer Lunch and Learn

  • Room: 270
This is a complimentary event for Architects and Designers. You can pre-register for this event at the link below.   Sign up for this exclusive event for the LA Architect and Design community. National Wood Flooring Association, in partnership with Allegheny Mountain Hardwood Flooring, Bona US, and Ron-Del Floor Service Inc., will... ...read more...
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Wednesday, April 17, 11:20 AM - 11:50 AM

Lighter Flatter Floors Made Easy with LATICRETE®

  • Room: Demo Theater #2
Learn how to use the newest lightweight underlayment and repair solutions to ensure lighter flatter floors before installing your wood floor.   NXT Level Plus Lite   NXT® Level Plus Lite is a premium lightweight, fiber-reinforced, pumpable, cement-based underlayment designed for leveling a variety of interior projects using concrete, plywood, OSB, or gypsum substrates... ...read more...
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Wednesday, April 17, 11:55 AM - 12:25 PM

Product Launch! Bona Chroma - Waterborne Wood Floor Coloration

  • Room: Demo Theater #1
Bona - Product Launch! Bona Chroma - Waterborne Wood Floor Coloration   Presented by: Zack Clavin – Strategic Product Manager...
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Wednesday, April 17, 12:30 PM - 1:00 PM

Innovations: Safe, traditional, on trend

  • Room: Demo Theater #2
Berger-Seidle - Innovations: Safe, traditional, on trend   Presented by: Damian Bush, Technical Director Berger-Seidle America...
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Wednesday, April 17, 1:05 PM - 1:35 PM

A NEW ERA OF COATING with Vesting and Heidelberg LED Hardwax Oils

  • Room: Demo Theater #1
LED Coating Solutions by Archetypal - A NEW ERA OF COATING with Vesting and Heidelberg LED Hardwax Oils   Presented by: Avedis Duvenjian, CEO...
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Wednesday, April 17, 1:40 PM - 2:20 PM

Loba Stain

  • Room: Demo Theater #2
LOBA Wakol LLC will be demonstrating a quick-drying stain solution with a 1-hour dry time across all colors. LOBA Stain features easy application, low emissions, no lingering odors and guaranteed adhesion with all LOBA water-based finishing systems. Come see the next evolution in hardwood floor coloring.   Presented by: Tyler Myatt-Loba Application... ...read more...
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Wednesday, April 17, 2:25 PM - 2:55 PM

Zero VOC Sealer and Finish from VerMeister

  • Room: Demo Theater #1
VerMeister - Zero VOC Sealer and Finish from VerMeister   Presented by: Philip Pitts, Market Manager VerMeister America...
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Wednesday, April 17, 3:00 PM - 3:30 PM

SAICOS Premium Hardwax Oils and MultiTop Waterborne Sealers

  • Room: Demo Theater #2
SAICOS Coating System - SAICOS Premium Hardwax Oils and MultiTop Waterborne Sealers   Jan Tuschen, Export Director...
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Wednesday, April 17, 4:00 PM - 5:00 PM

Raise the Bar Happy Hour

  • Room: Exhibit Hall F&G
Grab a drink and network with hardwood floor industry peers on the trade show floor. Berger-Seidle – Booth 1738 Howell Hardwood Flooring – Booth 2153 Lägler - Palo Duro – Muscanell – Booth 1812 Maxwell Hardwood Flooring, Inc. – Booth 1540 Mullican Flooring – Booth 1446 Somerset Hardwood Flooring/Boen – Booth 1056 SURFACES- The International Surface Event... ...read more...
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Wednesday, April 17, 5:00 PM - 6:00 PM

Distributor & Manufacturer Reception

  • Room: 2nd Floor 260 Pre-Function
Build valuable new business relationships and expand your product reach by joining us at the Distributors & Manufacturers Reception. Network with industry leaders, manufacturers, and distributors at the New Orleans Ernest N. Morial Convention Center. All distributors and manufacturers are warmly welcomed....
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Wednesday, April 17, 6:00 PM - 7:00 PM

Emerging Leaders Reception

  • Room: Hilton - River
Join us for the 7th annual NWFA Emerging Leaders Reception, where we celebrate and connect with the bright minds shaping the wood flooring industry's future. All attendees aged 40 and under are encouraged to attend....
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Thursday, April 18, 7:30 AM - 3:00 PM

Registration Open

  • Room: Hall G Lobby

Thursday, April 18, 8:00 AM - 9:30 AM

Women Industry Network Southern Social

  • Room: 252-254
The NWFA Women's Industry Network brings together women across the wood flooring supply chain, fostering connections, support, and shared learning experiences. You won’t want to miss our annual WIN Breakfast! In addition to networking with your industry peers, we’ll hear about tactical ways you can build your personal brand.   Steps to... ...read more...
Speaker(s)
Speaker
Laila Morcos Zissis
Founder and President
LikeMinded Ladies
Tracks:

Thursday, April 18, 8:00 AM - 10:00 AM

Wake up and Smell the Coffee

  • Room: 2nd Floor 260 Pre-Function
Tracks:

Thursday, April 18, 8:15 AM - 9:15 AM

Quick Jobsite Tool Repair Hacks

  • Room: 275-277
Speaker(s)
Tracks:
Sponsored by: Pro-Drive Fasteners

Thursday, April 18, 9:30 AM - 10:30 AM

Layout Tricks

  • Room: 275-277
Speaker(s)
Tracks:

Thursday, April 18, 10:30 AM - 3:00 PM

Trade Show Open | Concessions Open

  • Room: Exhibit Hall F&G
Tracks:

Thursday, April 18, 10:45 AM - 11:15 AM

Bona Quantum Flow – Pourable Adhesive Changing the Industry Standard

  • Room: Demo Theater #1
Bona Quantum Flow – Pourable Adhesive Changing the Industry Standard   Presented by: Wayne Highlander – Sales Director - Adhesives...
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Thursday, April 18, 11:20 AM - 11:50 PM

Wakol Applicator 90

  • Room: Demo Theater #2
Loba-Wakol North America focuses on innovation and production of high-quality materials for flooring installation, finish, and maintenance.  We are featuring our WAKOL SAVER SYSTEM – upright tools combined with smaller packaging designed to save you time, waste, and money. The WAKOL Applicator 90 is the tool that saves time, money... ...read more...
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Thursday, April 18, 11:55 AM - 12:25 PM

Removing and Preparing for New Install

  • Room: Demo Theater #1
UZIN UTZ - Removing and Preparing for New Install   Presented by: Corey Dickerson, Technical Sales – Wolff Tools Midwest...
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Thursday, April 18, 12:30 PM - 3:00 PM

Master Craftsman Techniques

  • Room: Exhibit Hall F&G #2106

Thursday, April 18, 3:00 PM - 4:30 PM

Bayou Bash

  • Room: La Nouvelle Ballroom A
Join us at the Bayou Bash as we cap off another successful NWFA Expo. Let's come together to honor New Orleans with lively entertainment, mouthwatering appetizers, and a selection of beverages that capture the essence of NOLA's best. It's the perfect way to conclude our memorable time in the Big... ...read more...
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Thursday, April 18, 3:30 PM - 9:00 PM

Trade Show Exhibitor Tear-Down

  • Room: Exhibit Hall F&G
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Friday, April 19, 8:00 AM - 12:00 PM

Trade Show Exhibitor Tear-Down

  • Room: Exhibit Hall F&G
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