April 15-17, 2025 – Charlotte Convention Center - Charlotte, NC


 

Tuesday, April 15, 7:00 AM - 8:00 PM

Registration Desk Open

  • Room: Concourse A

Tuesday, April 15, 7:30 AM - 12:00 PM

Pre-Expo Symposium Check-in

Tracks:

Tuesday, April 15, 8:00 AM - 3:00 PM

Pre-Expo Symposium

  • Room: East Meeting Rooms
Track #1 - Wood Identification Tips and Techniques: Know More, Guess Less - Room E216 If you work with wood long enough, you become good at identifying wood species, but every once in a while, you’ll run into a piece you don’t recognize. In this seminar, Dr. Frank Owens from Mississippi... ...read more...
Speaker(s)
Symposium Speakers
Andrew Rynhart
CTO
Tramex Ltd.
Symposium Speakers
Brett Miller
Vice President of Technical Standards & Training
NWFA
Symposium Speakers
Ethan Erickson
Arboritec USA Inc.
Symposium Speakers
Frank Owens
Associate Professor, Department of Sustainable Bioproducts
Mississippi State University
Symposium Speakers
Glenn Svensson
Senior Vice President for Research and Development
Bona
Symposium Speakers
Grete Heimerdinger
Vice President
Lignomat USA Ltd.
Symposium Speakers
Jason Spangler
Sales Manager
Wagner Meters
Symposium Speakers
Jon Namba
Owner
Namba Services
Symposium Speakers
Kjell Nymark
Certification and Training Manager
NWFA
Symposium Speakers
Tom Laurenzi
CEO
Delmhorst Instrument Company
Tracks:

Tuesday, April 15, 8:00 AM - 8:00 PM

Exhibitor Set-up

  • Room: Exhibit Hall AB
Tracks:

Tuesday, April 15, 8:30 AM - 3:30 PM

NWFA Certified Sales Advisor Session

  • Room: E212AB
This course provides instruction about different types of wood and their technical attributes as flooring products, how to sell wood against “wood-look” floor coverings, and the benefits of real wood flooring. Also includes minimizing claims and call-backs, guiding the customer to the right species and floor type for their lifestyle, understanding appropriate installation methods and finishes for each project, and developing stronger customer relationships and... ...read more...
Speaker(s)
Education Speaker
Ashley Do Carmo
Owner/CFO/NWFA Certified Sales Advisor
Brown Oaks Flooring
Education Speaker
Scott Taylor
Tracks:

Tuesday, April 15, 1:00 PM - 3:00 PM

How Will You Prepare Your Company for Succession?

  • Room: E215AB
Preparing your company for succession is essential, whether you plan to transition in the near future or years down the road. This session will guide wood flooring business owners—contractors, distributors, and suppliers—through the key steps of succession planning. Attendees will learn how to make their companies more valuable, sellable, and... ...read more...
Speaker(s)
Speaker
Doug Howard
President and Senior Consultant
GrowthTeam Strategies
Tracks:

Tuesday, April 15, 3:30 PM - 4:15 PM

New Member Reception

  • Room: E221AB
The New Member Reception is for attendees who recently joined the National Wood Flooring Association. The reception is an invitation only event and offers an opportunity to network with other new members, NWFA Board of Directors, Regional Instructors, and staff. ...
Tracks:

Tuesday, April 15, 4:30 PM - 5:45 PM

Go the Distance Opening Session

  • Room: Richardson Ballroom
Join the NWFA for our lively Opening Session, where we’ll provide you with an industry update, showcase the NWFA Wood Floor of the Year Awards and more....
Speaker(s)
Speaker
Dana Lee Cole
Executive Director
Hardwood Federation
Speaker
Libby White Johnston
Publisher and VP of Media
HFM and NWFA
Speaker
Stephanie Owen
Interim CEO
NWFA
Speaker
Steve Brattin
President/Owner
SVB Wood Floors
Tracks:

Tuesday, April 15, 6:00 PM - 7:30 PM

NWFA's 40th Anniversary Reception

  • Room: Ballroom Terrace
Continue the celebration after the Opening Session at our NWFA 40th Anniversary Reception. It’s the perfect time to connect with fellow professionals, rekindle old friendships, and enjoy the fast-paced atmosphere of Charlotte....
Tracks:

Wednesday, April 16, 8:00 AM - 10:00 AM

Morning Coffee

  • Room: East Meeting Rooms
Tracks:
Sponsored by: Olde Wood Limited

Wednesday, April 16, 8:00 AM - 6:00 PM

Registration Desk Open

  • Room: Concourse A

Wednesday, April 16, 8:30 AM - 9:15 AM

Wednesday, April 16, 8:45 AM - 10:15 AM

Mastermind Morning: Women in the Floorcovering Industry (WIFI) Roundtable

  • Room: E221AB
Join us for WIFI’s Mastermind Morning, an exclusive breakfast event at the NWFA Expo in Charlotte, designed to empower and connect women in the floor covering industry. This engaging session will feature dynamic roundtable discussions on key topics that impact your career, business, and personal growth. Gain valuable insights, share... ...read more...
Speaker(s)
Speaker
Brenda Cashion
Manufacturer
Swiff-Train Company
Speaker
Elizabeth Baldwin
ECO
Metropolitan Hardwood Floors
Speaker
Jessica Hickman Fresch
Marketing Director
Allegheny Mountain Hardwood Flooring
Speaker
Julie Russell
Director of Marketing & Communications
Glitsa - Lenmar, Gemini Industries
Speaker
Rachel Bilchak
Marketing and Events Manager
Palo Duro Hardwoods/Lägler
Education Speaker
Renee Tester
Director of Marketing
Kährs Americas
Tracks:

Wednesday, April 16, 9:30 AM - 10:15 AM

Benefits of Utilizing Cork

  • Room: E216
Speaker(s)
Tracks:

Wednesday, April 16, 10:30 AM - 5:00 PM

Trade Show Open | Concessions Open

  • Room: Exhibit Hall AB
Tracks:

Wednesday, April 16, 10:45 AM - 11:15 AM

Exhibitor Demonstration - Berger-Seidle

  • Room: Demo Theater 1
Description Coming Soon...
Tracks:

Wednesday, April 16, 11:30 AM - 12:00 PM

Exhibitor Demonstration - Wolff

  • Room: Demo Theater 2
Description Coming Soon...
Tracks:

Wednesday, April 16, 12:15 PM - 12:45 PM

Exhibitor Demonstration - Bona

  • Room: Demo Theater 1
Bona Chromaۚ® Waterborne Wood Floor Coloration...
Tracks:

Wednesday, April 16, 1:00 PM - 1:30 PM

Exhibitor Demonstration - Beasley Flooring Products

  • Room: Demo Theater 2
Description Coming Soon...
Tracks:

Wednesday, April 16, 1:45 PM - 2:15 PM

Exhibitor Demonstration - Pallmann

  • Room: Demo Theater 1
Description Coming Soon...
Tracks:

Wednesday, April 16, 2:30 PM - 3:00 PM

Exhibitor Demonstration - LED Coating Solutions by Archetypal

  • Room: Demo Theater 2
Discover how LED-cured hardwax oils are transforming wood finishing with instant curing, zero VOCs, and superior durability. Learn how this cutting-edge technology enhances wood floors and furniture while being ideal for both factory and on-site applications....
Tracks:

Wednesday, April 16, 2:30 PM - 4:30 PM

Inspector Corner

  • Room: NWFA Booth #1205
Join Kjell Nymark, NWFA Inspector and Instructor, at the NWFA booth to answer questions about the NWFA Inspector Certification.  Learn more about the journey to become an inspector including courses needed and costs associated with this prestigious certification.  Bring your questions about job responsibilities, liability, report writing, or anything that... ...read more...
Tracks:

Wednesday, April 16, 3:15 PM - 3:45 PM

Exhibitor Demonstration - Wakol Moisture Barriers

  • Room: Demo Theater 1
A comparison product demonstration of Wakol Polyurethane and Silane Systems.  Presenters: Don Jewell - Head of Technical & Micah Loberg - Technical Sales Representative  ...
Tracks:

Wednesday, April 16, 4:00 PM - 5:00 PM

Floor It & Pour It Happy Hour

  • Room: Exhibit Hall AB
Grab a drink and network with hardwood floor industry peers on the trade show floor. Beasley Flooring Products – Booth 416 Cummings Veneer Product Inc (Armenia Mountain Plank & Panel) – Booth 826 Denali Hardwood Floors – Booth 413 Maxwell Hardwood Flooring, Inc. – Booth 1509 Mullican Flooring – Booth 1505...
Tracks:

Wednesday, April 16, 5:00 PM - 6:00 PM

Distributor & Manufacturer Reception

  • Room: E222
Build valuable new business relationships and expand your product reach by joining us at the Distributors & Manufacturers Reception. Network with industry leaders, manufacturers, and distributors at the Charlotte Convention Center. All distributors and manufacturers are welcomed. Distributor or Manufacturer badge required....
Tracks:

Wednesday, April 16, 6:00 PM - 7:00 PM

Emerging Leaders Reception

  • Room: Westin: Providence Ballroom III
Join us for the 8th annual NWFA Emerging Leaders Reception, where we connect with the bright minds shaping the wood flooring industry’s future. Attendees aged 40 and under are invited to attend....
Tracks:

Thursday, April 17, 8:00 AM - 10:00 AM

Morning Coffee

  • Room: East Meeting Rooms
Tracks:

Thursday, April 17, 8:00 AM - 3:00 PM

Registration Desk Open

  • Room: Concourse A

Thursday, April 17, 8:30 AM - 9:15 AM

Thursday, April 17, 8:30 AM - 10:15 AM

Emerging Leaders Session

  • Room: E219CD
Mastering the Art of Networking: Evaluating and Expanding Your Professional Connections. Networking is more than making connections; it’s about optimizing relationships to drive career and business growth. This session will guide participants in evaluating the strengths and gaps in their professional networks, providing strategies to address deficiencies and build meaningful... ...read more...
Speaker(s)
Speaker
Nicole Ursch
Owner
Actionable Insights, LLC
Tracks:

Thursday, April 17, 9:30 AM - 10:15 AM

Thursday, April 17, 10:30 AM - 3:00 PM

Trade Show Open | Concessions Open

  • Room: Exhibit Hall AB
Tracks:

Thursday, April 17, 11:00 AM - 11:30 AM

Exhibitor Demonstration - Bona Power Drive® Empowered Sanding

  • Room: Demo Theater 2
 Bona Power Drive® Empowered Sanding...
Speaker(s)
Speaker
Dee Lenston
Professional Training Manager
Bona US
Speaker
Michael Dittmer
Tech and Training Field Manager
Bona
Tracks:

Thursday, April 17, 11:45 AM - 12:15 PM

Exhibitor Demonstration - Mapei

  • Room: Demo Theater 1
Showcasing New Products Designed for Wood Flooring Installation and Maintenance.  Products shown will be the new Planiseal MAX, High-Performance, One-Component, Textured, Moisture Vapor Barrier and Primer, Ultraplan HFL High-Flow, Fast-Setting, Self-Leveling Underlayment, Ultrabond ECO 987 Modified-Silane-Based, Moisture-Control and Sound-Reduction Wood-Flooring Adhesive, Ultrabond ECO 907 Fast-Curing, Silane-Modified Polymer Adhesive, Planiseal PMB... ...read more...
Tracks:

Thursday, April 17, 12:00 PM - 2:00 PM

Inspector Corner

  • Room: NWFA Booth #1205
Join Kjell Nymark, NWFA Inspector and Instructor, at the NWFA booth to answer questions about the NWFA Inspector Certification.  Learn more about the journey to become an inspector including courses needed and costs associated with this prestigious certification.  Bring your questions about job responsibilities, liability, report writing, or anything that... ...read more...
Tracks:

Thursday, April 17, 12:30 PM - 1:00 PM

Exhibitor Showcase - Moore's Custom Heartpine

  • Room: Demo Theater 2
Identifying historic flooring in centuries old homes. Period One Flooring 1600’s-1780’sThe earliest wood flooring in America is made during Period One or what is also known as the Enlightenment. The enlightenment comes to a close during the Revolutionary Period. Period Two Flooring 1780’s- 1850’s The first notable shift... ...read more...
Tracks:

Thursday, April 17, 1:15 PM - 1:45 PM

Exhibitor Demonstration - Norton Abrasives

  • Room: Demo Theater 1
Norton SandDollar & Norton Red Heat updates...
Tracks:

Thursday, April 17, 3:00 PM - 4:30 PM

Victory Lap Celebration

  • Room: Richardson Terrace
The Victory Lap Celebration caps off another successful NWFA Expo. Let’s come together to honor Charlotte with lively entertainment, appetizers, and a selection of beverages that capture the best Charlotte has to offer....
Tracks:

Thursday, April 17, 3:15 PM - 9:00 PM

Exhibitor tear-down

  • Room: Exhibit Hall AB
Tracks:

Friday, April 18, 8:00 AM - 12:00 PM

Exhibitor tear-down

  • Room: Exhibit Hall AB
Tracks:

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