May 2-4, 2023 – Wisconsin Center - Milwaukee, WI


Special Events

Pre-Expo Educational Opportunities

May 2


Make it happen, and take advantage of our pre-Expo educational opportunities.

  • Pre-Expo Symposium
  • Protecting and Assuring the Successful Continuation of Your Business

Pre-Expo educational opportunities require additional registration. For more information on these educational sessions, please visit our Education page.


Kick Start Session

May 2 | 4:30 - 5:45 pm


Join the NWFA at our Kick Start Opening Session for an industry update, NWFA Wood Floor of the Year Award highlights, and more.




Road Rally Party

May 2 | 6:00 - 7:30 pm


Join us for an off-site party at the legendary Harley-Davidson Museum. Transportation will be provided to the museum where you will enjoy appetizers, drinks, and full access to the museum. While at the museum, you will find motorcycles and artifacts that tell the story of the motor company’s rich history, and have an opportunity to network with old and new friends.

Photo Courtesy of VISIT Milwaukee.


Pub Crawl Happy Hour

May 3 | 4:00 - 5:00 pm


Grab a drink and network with hardwood floor industry peers on the trade show floor.





Distributor & Manufacturer Reception

May 3 | 5:00 - 6:00 pm


Build new business relationships to expand your product reach. Network with manufacturers and distributors at the Wisconsin Center. All distributors and manufacturers are welcome.


Emerging Leaders Reception

May 3 | 6:00 - 7:00 pm


Join us at the 6th annual Emerging Leaders Reception at the Hilton Milwaukee Hotel. Attendees 40 and under are welcome.




Women Industry Network Breakfast

May 4 | 8:00 - 9:30 am


The NWFA Women’s Industry Network was formed to unite women throughout the wood flooring supply chain, providing opportunities to network, support, and learn from one another. Join us for our annual WIN Breakfast, where we will discuss issues facing women in our male-dominated industry, and establish goals for the WIN Committee. Industry spouses are welcome to attend.


WoodFest Party

May 4 | 3:15 - 4:45 pm


Join us at the WoodFest Party as we celebrate another successful NWFA Expo. We’ll gather to pay tribute to Milwaukee’s strong German heritage with entertainment, appetizers, and beverages representing the best of Milwaukee.